Latest Posts

Instagram Stories: Love it or leave it?

This post was originally published on the Splash Effect blog. Towards the tail-end of my summer holiday I was scrolling through Instagram - as you do - and came across this post on the Instagram for Business account:    Instagram was to launch a new feature that completely, 100% was a direct c...

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A Day in the Life of a Community Manager

This post was originally published on the Splash Effect blog. While the title I hold at Splash Effect is “Content Marketing Manager,” I was originally brought on as a Community Manager and while my role as adapted and evolved (much like the Pokemon I am obsessively collecting right now), “community...

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8 🔑 Takeaways from #SMWiTO

This post was originally published on the Splash Effect blog after attending Social Media Week in Toronto Last week I had the opportunity to attend opening day of the much-anticipated independent Social Media Week in Toronto. After several years of absence the conference was back with a stacked lis...

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sunday soup | french-canadian (and slightly british) onion soup

While this February has not been quite as "February" as this month normally is, I'm still craving the simplicity and warmth of a good soup. This weekend Harry and I had planned to go up to the cottage for another weekend in the snow, but a combination of the warm-ish weather and getting ready to fly...

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sunday soup | a grown-up mushroom soup

When I was in kindergarten my favourite lunch to have when I came home from school was half a tuna sandwich (on toast, of course) accompanied by a small bowl of Campbell's stock standard Cream of Mushroom soup. To this day I still like a bowl of the stuff as it is quite comforting and nostalgic for...

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sunday soup | chorizo, sweet potato and chipotle chili

So, technically this is not a soup, I didn't actually make it on Sunday and it was consumed on Saturday by a bunch of hungry ice fishers and snowshoers, but I'm posting it to my blog on Sunday so it counts, right? This weekend Harry and I joined my Mum on her weekly jaunt up to her cottage on Mayo...

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sunday soup | thai-inspired sweet potato, coconut & peanut soup

Two Sundays, two soups, two blog posts. On a roll so far! Today's soup is adapted from Anna Jones' "Sweet potato, lime & peanut soup" recipe, this time from her second cookbook, A Modern Way to Cook. I added a few elements and doubled the recipe to make it slightly more decadent and to make it...

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sunday soup | broccoli, white bean & tarragon

In an admittedly clichéd effort to eat healthier and save money in 2016, I've set out to make a heaping vat of soup every Sunday to serve as lunches for the following week. There's something very theraputic about making soup - a big pot of broth on the hob keeping you warm inside while the snow is...

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beauty | favourite bloggers & why I like makeup

Last week a friend and I were talking about makeup and stuff, as you do, and she expressed how little she knows about the crazy beauty world. How do you know what to buy when there is SO MUCH OF IT? I don’t find this to be too difficult, but that’s only because I got into YouTube. When it comes to b...

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eats | the best green smoothie to start your day

Since I have been working from home quite frequently I have found that I tend to snack quite a lot more throughout the day as my “desk” (read: dining room table) is a mere metre from the kitchen. To combat this habit I like to make a healthy but filling green smoothie to get me through the morning....

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life | on startups and working remotely

If you read my post, life | on past experiences and making a splash you will know that in January I began a new job at Splash Effect as Community Manager. Splash Effect is a small, startup digital agency and I have found that going from a somewhat typical 9-5 job (I say somewhat, because working for...

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eats| bellwoods brewery

In the last two weeks I have had the opportunity to explore so much of Toronto and its amazing food & drink scene. Harry came to visit from Scotland after two long months of long distance and so we rekindled our love for trying new restaurants, delicious food, & craft beer throughout our vis...

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style | spring capsule inspiration

Do you feel that thaw? That’s Spring, baby. With the thaw comes by favourite time of every quarter – wardrobe planning. If you are new to the blog you will know that since about September of last year I have been working on minimizing my wardrobe. In my initial capsule I was inspired by Caroline of...

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beauty | the current makeup routine

I’ve recently refreshed my makeup bag, opting for something minimal and natural in preparation for spring. This switch up also may have been influenced by a few cheeky purchases I made recently. And when I say “may” I mean it totally has. Clarins Instant Concealer in 01 | $32 I recently picked up t...

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time travel | just a girl on a rugby tour

Last year I was given the amazing opportunity to manage a rugby tour to the Western Cape of South Africa with work. So on July 30th three rugby coaches, thirty-two teenage boys and little old me boarded a flight to Dubai, arriving in Cape Town the following day. Two very busy weeks followed and I we...

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sidebar | the best song for your running playlist

Welcome to a new blog category! Sidebar will be a place where I will throw short form posts that don’t necessarily fit anywhere else in the bigger categories on this blog. Now that housekeeping is out of the way, let’s get into it. I have recently been trying to make running part of my routine. Havi...

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eats | 2 ingredient pancake...monday?

I don’t like pancakes. I have been known to refuse to eat them at sleepovers, opting for toast or eggs instead. Sweet breakfast items in general are not my thing – I have never even considered getting french toast or waffles when out for brunch as eggs benedict or the bagel with lox is always far mo...

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time travel | film photography

In high school I had the opportunity to take photography as one of my elective courses. This course spurred my love of photography and particularly working with film. Although I no longer have access to a dark room to develop my own film, I still quite enjoy shooting with film on occasion. My camera...

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travel | kinton ramen & the AGO

Now I’m sure some of you will see the category of this post and be like, “travel?! But Sam, you LIVE in Toronto.” I do, But that doesn’t mean I can’t travel in my own city. I grew up in Toronto but moved away when I went to university at Queen’s in Kingston, Ontario and then soon after I moved to Ed...

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life | on talking to people

Last Wednesday in my third #digitaledu class we talked about podcasts and audio as content. This naturally led to a discussion about interviewing and using interviews, whether audio or text, in blogs to add another dimension. As an in class assignment we were then to pair up and interview our partne...

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life | on past experiences & making a splash

One week before I handed in my dissertation in August 2012 at The University of Edinburgh I began to panic. This panic was not fuelled by the upcoming due date that had been looming for upwards of four months or the stress of working part time while trying to craft a behemoth of an essay on dystopia...

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time travel | on memories

I have started a new project. Formerly St John's Church, now an events venue called The Hub, this was one of the first photographs I took when I arrived in Edinburgh back in 2011. I am still stunned by the beauty of this city. In the last three and a half years I have amassed thousands of photograp...

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beauty | my top five red lips

So, after a crazy week of job hunting I thought I would blog today about something a little fun. While watching some Homeland this morning (I'm addicted, btw) I took the opportunity to shoot some photographs for the blog of my top five red lip products. If you know me well you will have seen me in...

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life | looking forward to 2015

2015 will bring a lot of change. After three years and four months of living abroad in Edinburgh I will be returning to Toronto on January 2nd and although Toronto is my home I have been struggling to find the positives in this relocation. I love Edinburgh and I love living in the UK. In just over...

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eats | earthy foods café

Shortly after I posted my Edinburgh Bucket List, Earthy Foods kindly got in touch over twitter offering to treat me to a plate of their amazing salads to help cross a visit to their café off my bucket list. I could not turn down such a lovely offer, so the following weekend Harry and I headed to th...

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travel | gorgie city farm

The day after I posted my bucket list Harry and I found our Sunday morning free so we decided to take a stroll in the Edinburgh sunshine to check out Gorgie City Farm. I had heard a bit about the farm before, mostly that it is a community and volunteer-run green space in the city and a great educa...

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travel | edinburgh bucket list

It is strange to categorise this post as "travel" given I have lived in Edinburgh for over three years now, but I suppose there is not really another category to file it under. In 47 days (not that I'm counting down. Air Canada obnoxiously pointed this out to me when I was double-checking my flight...

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style | capsule wardrobe adventures

If you follow me on any social media platform, over the last few months you may have noticed that I have been floating the idea incorporating something called a "capsule wardrobe" into my life. I am currently obsessing over the idea of having a capsule wardrobe. Who knew I'd ever want to have F...

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